northlineheatingair.com
Overview
Northline installs and services heating and cooling systems across a wide suburban service area.
Challenge
Customers search during a heatwave or a cold snap. The old site was slow and buried the phone number.
Website strategy
Make service booking the single obvious action, with maintenance plans presented as the calmer alternative to emergencies.
Design
A midnight-dark layout with huge condensed type, a cool-to-warm accent split for cooling and heating, and a persistent booking bar that never covers the content.
Key features
- Persistent schedule-service action
- Maintenance plan comparison
- Service-area coverage section
- Sub-second mobile load
Desktop & mobile
Designed for both screens.
northlineheatingair.com
Result
Service bookings now come through the site around the clock instead of only through the office phone.
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