Brightview Dental Clinic
Industry
Healthcare Practice
Year
2026
Scope
Design, build, launch, Care+
Overview
Brightview is a family practice taking new patients. Their previous site was a template from a practice-management vendor that looked identical to every other clinic in the region.
Challenge
Nervous patients want to know what care feels like before they book. The old site buried services under generic stock imagery and dense paragraphs.
Website strategy
Put booking above the fold, then answer the questions patients actually ask: what it costs, what happens in the chair, and who they will meet.
Design
A soft, clinical palette with plenty of air, service cards on a strict grid, and a booking bar that stays reachable as the page scrolls.
Key features
- Persistent appointment booking bar
- Service grid with plain-language explanations
- Patient information and FAQ sections
- Accessible forms with visible labels and focus states
Desktop & mobile
Designed for both screens.
Result
New-patient requests now arrive through the site around the clock instead of only during reception hours.
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